Asda has won the coveted title of British Poultry Retailer of the Year. The announcement was made last night at the British Poultry Awards 2017 in front of over 200 industry VIPs including retail buyers, manufacturers and farmers.

The event which took place at the Sheraton Grand Park Lane hotel saw awards handed to winners of 11 industry categories ranging from Best Fresh Duck Product to Foodservice Operator of the Year.

The British Poultry Awards has replaced the highly successful British Turkey Awards which ran for over two decades. Richard Griffiths, Chief Executive, British Poultry Council said,

“Our new awards attracted a huge number of high spec products from across the industry from small independent producers to the big players. A huge thanks to all those who entered and congratulations to all winners. It was a very successful evening and great to see all the poultry industry come together for the first time for an awards event.”

Hundreds of products were shortlisted, and the best of the best were put forward as a finalist. Judges tasted British Fajita Pulled Chicken, Turkey Meatballs and Duck Steaks to name just a few!

Poultry Retailer of the Year, Asda has the opportunity to carry the endorsement on its entire range of everyday fresh poultry cuts for a period of 12 months, while all winners will benefit from a dedicated logo to use on their advertising and POS campaigns.

In addition to winning Retailer of the Year, Asda took home the prize for Best Fresh Turkey Product with its Butchers Selection Turkey Burgers with Chilli. Asda was highly praised for its enthusiasm for the event and for having a large selection of British Poultry products and oven ready dishes.

Duck specialist Gressingham took home two prizes; one for Best Seasonal Christmas Product with their Easy Carve Duck with Pork Oranges and Apricot, and another for Best Fresh Duck Product with their Duck Breast with Cherry and Hoisin Sauce.

The judging panel included Lee Maycock, National Chairman of the Craft Guild of Chefs; Jake Davies, Editor for Poultry World and Farmers Weekly magazines; Lucy Jessop, Acting Cookery Director at Good Housekeeping Magazine; Sheila Eggleston, Food and Drink Editor at Cost Sector catering and consumer, Lisa Maps who won an online competition to earn her place on the panel.

Winners Gallery

Retailer of the Year: Asda

Highly Commended:

Best Fresh Speciality Poultry Product: Lidl Deluxe Free Range British Whole Chicken.
Best Fresh Duck Product: Asda Extra Special Whole Duck.
Best Fresh Chicken Product: Asda Butchers Selection Roast in the bag Beer BBQ Chicken.
Best Fresh Seasonal Product – Summer Eating: Morrisons Chicken and Chilli Cheese and Nacho Crumb
. Best Fresh Seasonal Product – Summer Eating: Morrisons Salt and Pepper Chicken burgers.
Best Fresh Whole Turkey – Christmas: Costco Standard White Turkey.

Event Gallery


For more information please see our Awards Section here or contact Jane Saward or Joe Isted
FML Public Relations on 1273 834716 email: or