83% reduction in total use underpinned by “design principles,” BPC reports.

The British Poultry Council has released its 2025 Antibiotic Stewardship Report, highlighting the sector’s continued leadership in responsible antibiotic use.

The safe use of antibiotics has been prioritised by the poultry meat industry since 2011. Ours was the first sector to voluntarily develop a strategy for responsible use and, in 2025, we remain under Government-approved RUMA species-specific targets.

Ongoing collaboration and open communication across the sector remain key to success. Sharing data across the supply chain has delivered:

• 83.22% reduction in total antibiotic use since 2012.
• 99.34% reduction in the use of Critically Important Antibiotics since 2012.
• Zero use of preventative antibiotics.

We continue to monitor antibiotic use levels, only treating birds under strict veterinary direction if required.

Antibiotic use is a technical issue, but it is equally a test of our values, our priorities, and our commitment to doing the right thing. We aim to ensure our reporting is always active.

That is why, this year, we have taken a different approach.

Rather than simply reporting on the numbers, we have used this report to showcase how intention drives results via a series of postcards.

Just as good stewardship cuts through complexity with clarity, focus, and purpose, each postcard highlights a “design principle” behind the BPC Antibiotic Stewardship – showing not just what we have reduced, but why it matters.

BPC Chief Executive, Richard Griffiths, said: “Stewardship is about designing for continuous improvement, responsible practice, and long-term contribution. This report reflects the principles that guide our sector every day – showing how our work benefits both poultry meat production and the wider fight against antimicrobial resistance.

We are proud of what has been achieved and remain committed to transparency and collaboration.”

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Our 2025 Antibiotics Report and series of postcards are available to download or view below. Please note, it may take a little time for the viewer to load the full PDF, due to the file size and number of pages.