“Today’s ruling reinforces trust in the expertise of our sector,” says BPC Chief Executive.

The High Court has dismissed an appeal by activist group, The Humane League, following its previous dismissal of the group’s claims that the Defra Secretary of State was acting unlawfully in allowing so-called ‘fast-growing chickens.’

The ruling is an important acknowledgement for both the British poultry meat industry and the Government, that their expertise is key in the science and application of welfare.

BPC Chief Executive, Richard Griffiths, said: “Today’s decision underscores the crucial role industry plays in ensuring UK food security, through responsible and efficient practices.”

Poultry is half the meat the nation eats. A billion birds a year are reared across various production systems at different price points to meet demand. Conventional poultry meat production makes up 75% of the market, driven by consumer demand for efficient, low-impact production that is both affordable and upholds good welfare standards.

Mr Griffiths continued: “No alternatives can match the balance of innovation and productivity that British poultry production strikes.”

The Humane League had appealed the 2023 ruling, which found that the Department for Environment, Food and Rural Affairs was not breaking the law by allowing for ‘fast-growing’ production. Today, the judge dismissed the grounds for appeal.

BPC member businesses adhere to stringent guidelines, prioritising bird welfare to nurture the trust and confidence consumers have in UK welfare standards.

Mr Griffiths said: “Claims that our producers do not uphold world class standards undermine the decades of innovation and investment that define British poultry. Over 90% of production is Red Tractor certified, and BPC members work closely with regulators to consistently improve welfare.”

“We are always open to the thoughts and opinions of others, including exploring all methods of production. Open and transparent discussion is at the heart of continual progress in bird welfare.”

“But spurious claims serve to undermine consumer confidence. People should be able to trust that the food they purchase is produced with the utmost responsibility.”

“I hope today’s judgement reinforces that trust and helps reiterate that British poultry meat producers are committed to driving animal welfare standards.”